THE TIMELESS JOURNAL / Brand stories
Minotti and Flexform: two approaches to Italian living
Understand two design approaches through composition, proportion and daily use.

Understand two design approaches through composition, proportion and daily use.
Look at the room first
Minotti’s Connery organises a room through architectural combinations of seats and surfaces. Flexform’s Groundpiece emphasises low, deep seating and armrests that can also provide storage. These two pieces offer different starting points.
Evaluate comfort in use
Seat depth, back angle, cushion support and cover texture influence comfort together. Record users’ preferences and, where possible, compare physical samples or seating from the same collection.
Coordinate the materials
View flooring, wall finishes, timber and upholstery samples in the same light. Set a tone with one or two main materials, then add contrast through side tables, chairs or lamps to unite different brands.
KEY FACTS
- Topic
- Brand stories
- Edited by
- Timeless Deco
- Reading time
- 5 minutes
- Article type
- Editorial guide


